Sony needs to advertise their exclusives properly.

[NOTE: This is mostly from my perspective.]




Last year we saw the release of Killzone 3, Socom 4, Uncharted 3, Infamous 2, and Resistance 3.


Uncharted 3 undoubtedly did the best in 2011 and had good advertising. 


But what about the other games I mentioned? Not a lot of people knew about them and while the games did have buyers, they still sold below what was expected.




However, when a COD game is released, Sony likes to make it clear that COD can be played online, for free, with their system. Also, if a multiplatform game will give PS3-users a special item, Sony just loves to make that known instead trying to entice gamers to buy their exclusives.




Here is a link to VGChartz.com's list of the PS3's best-selling games since launch (look at the top 20): http://www.vgchartz.com/platform/3/playstation-3/


Exclusives: 6. Non-exclusives: 14. Look at how they're positioned.




The problem is either Sony isn't marketing anything the right way or their developers are not very good.


You be the judge.


- Mouse